Strategy, Branding & Print
Elevate Events specializes in full-service planning, design, and execution of timeless, refined, and uniquely personalized celebrations. They launched in March of 2015 after co-owner, Mallory, planned her own wedding. Sisters Mallory and Kirstie aim to design elevated events for their clients.
About the project
Mallory and Kirstie reached out to me to develop a brand that attracted the higher end clientele they wanted to reach. The goal in working together on a new brand was to develop an identity that felt high-end, luxurious with fine art inspiration, that still felt intentional and compassionate.
The typography throughout the new high-end brand is inspired by fine art and customized to reflect the playful, yet luxurious nature of the work they do. The branding is a fresh and refined look for the industry, which sets them apart from their competitors.
The icon has special meaning that ties in to the core of what Mallory and Kirstie do. For each event they design, they aim to weave their clients stories into their big day. The icon serves as a monogram, but also brings in an element of weaving that is a nod to what they do.
Then, we worked together to craft print materials that reflected the high end brand and would impress the clients they wanted to work with. The showstopper is the custom made folders with inserts and business cards. These are used for tours and to connect with other vendors.