Marvin Leo Vintage
Strategy, branding & Print
Marvin Leo Vintage is a boutique shop rebelling against fast fashion by transforming vintage pieces from timeless brands into modern jewelry and apparel. They provide stylish, environmentally conscious fashion at an affordable price point.
About the project
Because Marvin Leo Vintage targets a younger demographic, we wanted their brand to combine the youthfulness of their ideal client with their appreciation of timeless pieces of art as demonstrated through their focus on sourcing vintage items.
The minimalism and elegance expressed through this brand was inspired by vintage fashion editorials. By using unique serif typography paired with a modern sans-serif, we captured that vintage feeling, while not being out of touch with the younger audience. The upper case nature of the text conveys that feeling of luxury.