Zach Barron is an inclusive documentary style wedding and elopement photographer who tells stories through intentional and honest photographs. He captures the essence of his subjects — their heart and soul — through photography so they are truly seen. Simply put, he captures love stories. Zach aims to make everyone feel welcomed, seen and celebrated.

Zach Barron Visuals

strategy, branding & Print

I developed the brand for Zach Barron Visuals to be warm and welcoming of all. Zach excels at capturing intimate moments, so emotive typography was a must have. Textures are incorporated throughout for a slightly gritty nature, since intimacy and candid moments can be gritty. The muted and earthy tones in the brand are welcoming and friendly. 

Print materials carry through the warmth and grit through leather like paper, speckle tone paper, and laid paper envelopes, a texture used throughout the brand. Every element of his high end experience is thoughtfully considered and reflects intentionality in his client experience.

About the project

The custom icon I crafted for the Zach Barron Visuals brand has deep meaning that speaks to the very core of his work.


Part of the work Zach does includes coming alongside his clients in capturing their mark on the world. What better way to represent a mark than a thumbprint. The oval shape captures that meaning without being too obvious.


The vertical lines on either side of the oval mark form a frame. The frame symbolizes the moments and memories Zach captures through his photography.


Eyes are the mirror to the soul, so the eye is included in the icon mark since Zach captures the soul of who they are through the work he does.


The final element is an abstract representation of shaking hands, representing the partnership Zach forms with all of his clients and the way he walks alongside them through the process.